Work
Meta Ads and Google Ads case studies.
What I changed, what happened and what I learned. Some clients are named, some aren't. The numbers are real either way.
Featured / US food, DTC
Selling Wagyu by explaining it, not discounting it.
Meta ads that answered why it costs more and how it arrives, instead of leading with offers. Blended ROAS improved while ad spend stayed broadly flat.
2024
1.5 Blended ROAS
2025
3.6 Blended
2024
$228 Blended CAC
2025
$120 Blended CAC
In-house / Automotive, Australia
A year at Jaguar Land Rover, where the brief was cars, not leads.
Meta ads that answered why it costs more and how it arrives, instead of leading with offers. Blended ROAS improved while ad spend stayed broadly flat.
Brands I've worked on, agency-side and in-house.
Balenciaga, Jaguar Land Rover, Pizza Hut, R.M.Williams, Fjällräven, MCM House, Sea Level.
Let’s get your ads working harder.
Tell me what you're spending and where it's stuck. I'll tell you honestly whether I can help.
20 minutes. No pitch deck.
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I reply within one working day.