For service businesses, B2B and anything sold through an enquiry
More leads your sales team actually wants to call.
Meta and Google Ads built around what happens after the form. Better enquiries, faster follow-up, and lead quality fed back to the platforms so they find more of the people who actually buy.
Takes about 60 seconds. No obligation.
Get a free review of your lead gen
Tell me how leads work for you. Within one working day I'll come back with where the quality is slipping and the three things I'd fix first.
Takes about 60 seconds. I'll only use your details to reply to you. Privacy policy.
Sound familiar?
“Cost per lead looks great. Sales says the leads are rubbish.”
Cheap leads that never answer the phone aren't cheap. I optimise towards the leads that become customers, not the ones that are easiest to get.
“We get lots of form fills and nobody picks up.”
Two-tap forms bring volume and tyre kickers. The fix is usually the form, the offer and how fast you follow up, and I'll help with all three.
“We have no idea which campaigns bring in customers.”
Your CRM knows which leads closed. I feed that back to Meta and Google so the algorithms learn to find more of the right people.
What I do
How I bring in better leads.
Meta Ads
Lead campaigns built for quality: the right form type, qualifying questions and a choice between instant forms and your own landing page based on what you sell.
Google Ads
Search campaigns for people actively looking for what you offer, with the budget focused on the searches that turn into real enquiries.
Landing pages and forms
Pages that match the ad, forms that ask only what you need and a thank-you page that books the call straight away. I'll brief or build them with you.
Lead quality feedback
Your CRM connected to Meta's Conversions API and Google's enhanced conversions for leads, so both platforms bid for qualified leads and sales, not just form fills.
Experience
Paid social built to sell cars, not just collect forms.
I led paid social for Jaguar Land Rover across Australia, building the in-house function for Range Rover and Defender. The job wasn't the cheapest leads. It was bringing in people who'd go on to buy a car, and proving it.
Who you'd be working with
If you hire me, I run the account.
I've worked agency-side at dentsu on Balenciaga's global paid social, at two agencies in Sydney, and in-house leading paid social for Jaguar Land Rover across Australia. I've managed budgets from $10k to over $500k a month.
I went freelance because I wanted to do the work, not manage the people doing it. So I keep my client list small and run every account myself. You'll never be handed to a junior.
How it works.
Tell me about your business
A few quick questions, about a minute. Or book a call straight away if you'd rather talk.
We talk for 20 minutes
No slides. I'll ask about the business first and the ads second.
You get a straight answer
Whether I can help, how, and roughly what it would cost. If I'm not the right fit, I'll tell you who is. No chasing afterwards.
Questions people ask.
Anything else, just ask on the call.
Should I use Meta lead forms or my own landing page?
It depends on what you sell. Instant forms bring more leads at a lower cost but lower intent. Landing pages bring fewer, warmer leads. Often the answer is both, judged on cost per qualified lead. I'll recommend one for you.
Do you work with B2B?
Yes. B2B, professional services, home services, education, finance and automotive all work. The method is the same: find out what a good lead is worth, then buy more of those.
What does it cost?
It depends on your spend and how much you need from me. I'll give you a rough figure on the first call, before you commit to anything.
Can you connect our CRM?
Usually, yes. HubSpot, Salesforce, Pipedrive and most others can send lead stages back to Meta and Google directly or through Zapier or Make.
Will I actually be working with you?
Yes. I run every account myself. The person on the call is the person in the account.
How fast should we follow up on leads?
As fast as you can. The research says within five minutes beats half an hour by a mile. I'll help you set up instant confirmations and alerts so leads don't go cold.
Let's get you leads worth calling.
Send me a few details and I'll come back within one working day. Or grab 20 minutes and we'll talk it through.
