For e-commerce and DTC brands
Sell more online without just turning the budget up.
Meta and Google Ads for online stores, judged on what lands in your Shopify account rather than what Ads Manager claims. More new customers, and less spend chasing people who'd have bought anyway.
Takes about 60 seconds. No obligation, no pitch deck.
Get a free review of your ads
Tell me about your store. Within one working day I'll come back with an honest view of where your ads are stuck and the three things I'd fix first.
Takes about 60 seconds. I'll only use your details to reply to you. Privacy policy.
Sound familiar?
“Ads Manager says 4x ROAS. The bank account disagrees.”
Meta and Google both claim the same sale. I look at what the business made against what it spent across every channel, then work back from there.
“We put more in and sales didn't follow.”
Scaling stalls for a reason. It's usually the creative, the offer, the product page or the measurement, not the bid strategy. I'll tell you which.
“We get a report every month and still don't know what's being done.”
You'll talk to the person in the account. Every week you'll know what changed, why, and what I'm testing next.
What I do
How I grow online sales.
Meta Ads
Prospecting that finds new customers, not just your existing ones. Catalogue and retargeting set up properly. Budgets moved by what's actually selling.
Google Ads
Shopping and Performance Max for people already searching, with brand searches kept separate so you can see what's genuinely new.
Creative that answers why
The best ads answer the question stopping someone from buying: why it costs more, how delivery works, what it's like to use. I brief it, test it and tell you what to make more of.
Measurement you can trust
MER, blended ROAS and new customer acquisition cost alongside platform numbers, so decisions are made on revenue, not on which platform shouts loudest.
Case study
A premium food brand that stopped discounting and started explaining.
A US premium beef brand was selling an expensive, perishable product to people who'd never bought it online. Instead of pushing discounts, the creative explained why it costs what it does and exactly how it arrives. Year on year, Shopify revenue more than doubled with media spend flat.
Read the full case studyWho you'd be working with
If you hire me, I run the account.
I've worked agency-side at dentsu on Balenciaga's global paid social, at two agencies in Sydney, and in-house leading paid social for Jaguar Land Rover across Australia. I've managed budgets from $10k to over $500k a month.
I went freelance because I wanted to do the work, not manage the people doing it. So I keep my client list small and run every account myself. You'll never be handed to a junior.
How it works.
Tell me about your business
A few quick questions, about a minute. Or book a call straight away if you'd rather talk.
We talk for 20 minutes
No slides. I'll ask about the business first and the ads second.
You get a straight answer
Whether I can help, how, and roughly what it would cost. If I'm not the right fit, I'll tell you who is. No chasing afterwards.
Questions people ask.
Anything else, just ask on the call.
Do you only work with Shopify brands?
No. Shopify, WooCommerce, BigCommerce and custom builds are all fine. What matters is that purchases can be tracked properly, and I'll check that on the first call.
What does it cost?
It depends on your spend and how much you need from me. I'll give you a rough figure on the first call, before you commit to anything.
Is there a minimum ad spend?
It depends on what you sell. If your budget is too small for ongoing management to pay for itself, I'll tell you on the call and suggest a one-off audit instead.
Will I actually be working with you?
Yes. I take on a small number of clients so I can run every account myself. The person on the call is the person in the account.
Do you make the ads?
I write the creative strategy and the briefs, and I can work with your team, your creators or freelancers I trust to make them.
How quickly will I see results?
Fixes to tracking and structure often show within weeks. Proper creative testing takes one to three months to tell you something reliable. I won't promise numbers I can't stand behind.
Let's find out where your sales are stuck.
Send me a few details and I'll come back within one working day. Or grab 20 minutes and we'll talk it through.
