Hi, I'm Gus.
About
I'm a freelance paid social and Google Ads specialist in London. I've done this job agency-side, in-house and on my own, and each one taught me something the others couldn't.
My Experience
2022 to 2023
Manchester. Getting started.
After graduating from Manchester Metropolitan University in 2021 with first-class honours in Marketing Management, I joined Marmalade Marketing, building my experience across digital marketing and paid media.
Dentsu. Building the foundations.
I joined dentsu as a Paid Social Executive, working on Balenciaga across global markets. It gave me a solid grounding in campaign strategy, planning and delivering at scale, with the attention to detail that comes with big budgets and international teams.
2023 to 2025
2023 to 2025
Sydney. Helping brands grow.
In 2023, I decided to up sticks and move to Australia, where I spent the next three years. I joined WiredCo. as a Senior Paid Social Executive, working across brands including Pizza Hut, R.M.Williams and Fjällräven, before moving to Buttr as a Digital Media Strategist.
At Buttr, I worked with fast-growing e-commerce brands, combining paid social and Google Ads to acquire new customers and scale sales. It was a fast-paced environment, with regular creative testing, product launches and promotional campaigns. I helped Sodii Hydration scale to its biggest-ever month, balancing increased spend with the need to keep acquisition efficient.
Working closely with these businesses sharpened my commercial approach. I looked beyond platform ROAS to understand overall revenue, customer acquisition costs and profitability, making sure the advertising supported sustainable growth.
2025 to 2026
Jaguar Land Rover. Taking ownership in-house.
After freelancing alongside my agency and in-house roles for several years, I returned to the UK and made it my full-time focus.
Today, I work directly with businesses across e-commerce, lead generation and bookings. Paid social is my specialism, supported by solid Google Ads experience. I bring the experience of working with global brands and the hands-on approach of an independent freelancer. From the initial strategy to day-to-day management, you work directly with me.
2026 to now
London. Under my own name.
Most recently, I led paid social for Jaguar Land Rover Australia, helping bring activity in-house. I managed everything from strategy and creative briefing through to copy, campaign setup, optimisation and reporting.
Across Range Rover, Defender and Discovery, the focus was on moving people from initial interest to configuring a vehicle, making an enquiry and buying a car. Lead quality and resulting sales were central to how we measured performance and results improved significantly.
Outside of Work
You’ll usually find me on the golf course, heading out for a run or catching up with friends and family. After three years in Australia, I’m back in the UK and looking forward to making London home. If you fancy a round of golf, I won’t take much convincing.
Let’s get your ads working harder.
Tell me what you're spending and where it's stuck. I'll tell you honestly whether I can help.
20 minutes. No pitch deck.
Or fill this in and I'll come back to you.
I reply within one working day.